The Grand Canyon Rules, pt 1

Recently I went to the grand canyon, which is one of the top five most amazing sights I imagine I will ever see in my life. Here is a picture of me at the north rim:

Me, Mind Being Melted.

At the visitors center, on the side of an awesome miniature model of the canyon, there is this amazing quote from geologist Clarence Dutton (1841-1912) that sums up quite well how I feel when standing on the edge of the canyon:

Dimension means nothing to the senses, and all we are left with is a troubled sense of immensity

The Toxies

Since I will someday, within the next few decades, finally reach adulthood, I have been giving a lot of thought to my personal brand. So far this has mainly consisted of coming up with an extremely long list of band names. Most recent addition:

butt nachos

I have also been giving a lot of thought to never-before-seen-on-earth-until-the-dawn-of-the-industrial-revolution-but-mainly-since-world-war-II chemicals, that inevitably find their ways into the environment and into our bodies. Also concerned with this topic is a California-based (of course) group called CHANGE, who also seem to understand the importance of branding: